“No act of kindness, no matter how small, is ever wasted.”

Aesop

We love big things. Big yards, big houses, big vehicles, big titles, big numbers…. All these big things get attention in our news feeds, in our conversations, and even in our own minds. But, despite our obsession with big, the real power is with the small.  

In 1978, National Good Neighbor Day was started by Becky Mattson from Montana. One person with a small idea created a national holiday signed by the president of the United States.

The power of small.  

In 2019, David Burton, a community development specialist with the University of Missouri Extension Program, began celebrating National Good Neighbor Day in his hometown of Republic, Missouri. The first year, he had a handful of people in his neighborhood celebrate. This year, only six years later, Missouri Good Neighbor Week is on track to surpass the goal of 35,000 acts of neighboring with more than 41,000 already recorded (and more reports are coming). 

The power of small.  

In 2021, The Hopeful Neighborhood Project began meeting with David Burton and a small task force to help drive momentum around this movement. The first meeting had seven organizations represented. Three years later, National Good Neighbor Day has 20 partners.  

The power of small.  

In 2025, reports have come in from neighbors throughout the United States, and our zip code map shows activity in all 50 states. Each report represents something that might seem small: a block party with 20 neighbors, sidewalk chalk art drawn in front of an apartment building, a long table set in the street for neighbors, a thank-you note and gift bag to residents around a library, mums to the neighbors of a high school; all small acts of kindness to celebrate National Good Neighbor Day.  

Those acts of kindness might feel small when looked at individually. But when looked at collectively, there is great power in the small. This year, those small actions have added up to 55,000 acts of neighboring — and counting.   

That is the power of small.  

If you did a small act of neighboring on National Good Neighbor Day, thank you. It mattered. If you haven’t let us know yet, there is still time! The action report will close Monday, October 13th. If you didn’t do an act of neighboring yet, do it now, because “no act of kindness, no matter how small, is ever wasted.”