If I say to my elderly neighbor, “I care about you,” but I never check in on her and I never offer her help, then do I really care? If I claim to care for the kids in our neighborhood, but I can’t remember their names and I wouldn’t recognize them elsewhere, then do I really care?
We throw around the word care a lot these days, and we hear it in myriad platforms, so it’s easy to lose sight of its meaning. My insurance agency cares about me, right? And the used car lot down the street? And my government and my hairdresser? They all sent me advertisements saying they care, so it must be true.